April 22, 2018

Rihanna – Queen of the music world and retail

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There have been rumours for a while that musician/branding genius Rhianna had more Fenty projects in the works, and now it’s finally been confirmed. The singer took to her socials to announce that release of Savage x Fenty, her new intimates line.

“Introducing @SAVAGEXFENTY lingerie coming soon. Sign up now at SAVAGEX.com !!”

With boundless retail success under her belt including her Fenty Beauty line and ’90s-inspired athleticwear collaboration with Puma, it’s no surprise that Rihanna is expanding her retail empire.

There’s yet to be a release date but SAVAGE X FENTY already has an Instagram page with a following of nearly 100,000.

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At the moment bra sizes range from 10A to 22DD and brief sizes are between XS and XXXL, so we’re pretty excited by how inclusive this collection will be.

In the past three years, Rhihana has proven her undeniable ability to amplify a brand with unprecedented revenue and without sacrificing diversity. Her inclusive Fenty makeup line, which includes 40 different shades of foundation, launched in September of last year, but is already on track to outsell Kylie Jenner’s buzz-worthy two-year-old Cosmetics brand.

We love you Rhi-Rhi! We are keeping our eyes peeled for this release.

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