July 23, 2018

MOGA: The brand changing the the industry


A brand we’ve loved and featured on the blog before has made a bold move within the fashion industry. MOGA has announced they will no longer feature caucasian models in any of their campaigns.

The brand, which predominantly specialises in women’s headscarves and shawls, defended the controversial announcement as a means to promote more opportunities for racial and ethnic minorities. They’re currently searching for a new model to represent their brand over the coming year.

Founder of MOGA, Azahn Munas, explained the reason for steering clear of white models in their seacrh.

“We are a small company with a very limited budget. As such, we only have space for a handful of models and ambassadors for reach of our campaigns, and we have to be very thoughtful on who we choose to represent our collections.

Therefore, we want to use the limited spacing we have in each of our campaigns to show races that are currently underrepresented in the media in an effort to promote racial diversity and more opportunities for ethnic minorities.”


This isn’t the first time Azahn, has used the brand to highlight social issues he is passionate about. MOGA produced a campaign celebrating the beauty of black models and created a pride scarf in honour of Australia’s vote to legalise same-sex marriage.

MOGA continues to remind consumers its brand that can be worn by anyone, regardless of race, religion or ethnicity. While there may be people out there scratching their heads wondering how this approach could be a step in the right direction for equality, the brand put out this video that does a good job of explaining it.